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Market Manager Emerging Brands - New Jersey

Brown-Forman Logo

25 - 33 USD


Louisville, KY

Lawson Whiting

$1 to $5 billion (USD)

Company - Public



Published Today

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Meaningful Work From Day One
The Market Manager for New Jersey will allow you to join an incredibly diverse team in one of the most profitable markets in the country. You will have the opportunity to bring your creativity to life and work with a team that celebrates new ideas, collaboration and strategic thinking as the market expert for our emerging brands portfolio . This multi-channel role will also allow you to educate the trade, consumers and distributors and directly contribute to the business success in New Jersey.
What You Can Expect
Account & Field Execution – 20%
  • Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must maintain and actively work the targeted account list.
  • “Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders)
  • Conducts wait staff training and coordinates brand education seminars in target accounts to create advocacy for B-F brands
  • Secures B-F priority brand visibility, menus, and features in targeted accounts
Market Planning & Evaluation – 20%
  • Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and Field Marketing Managers, develops market plan for target accounts
  • Works with distributor sales managers & Portfolio Manager to set goals and tracking for distributor sales teams
  • Serves as local “thought leader” for B-F Emerging Brands initiatives in market
  • Monitors assigned B-F portfolio brand performance with the expectation of exceeding market segment trends. Reviews local market performance monthly and make recommendations on how to improve performance.
  • Participates in on-going planning meetings with internal and external stakeholders as required
  • Manages and maintains budget of T&E and TMF to within ~ 2%
Training & Coaching – 40%
  • Responsible for training the distributor teams on assigned B-F brands and their competitive set.
  • Responsible for formal work-withs in the market with distributor sales teams a minimum of 5 days per month. This is in addition to your independent time in the market where you may encounter distributor reps on an ad-hoc basis.
  • Serves as B-F commercial team segment expert and coordinates training activities across the local B-F team and the B-F merchandising team.
Consumer Events & Trade Engagement – 20%
  • Leads team to ensure appropriate targeting and coordination of B-F presence at various consumer and trade & whiskey events
  • Coordinates event execution with FMM’s, brand champions/ambassadors, and distributor teams
  • Plans and coordinates distillery representative market visits & facilitates B-F Home Place visits for market customers and guests
  • Manages barrel programs for EB brands
  • Acts in a Brand Ambassador capacity to host consumer facing dinners to educate and build brand awareness
We Are Looking For People Who
  • Have a Bachelor’s degree plus at least 3 years industry sales experience OR equivalent education/experience combination.
  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders
  • Demonstrated knowledge of three-tier distribution system
  • Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team
  • Ability to work some evenings and weekends as required, 20-25%. Overnight travel, 10-15%.
  • Proficient with Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word, PowerPoint)
  • Must have valid state driver’s license
  • Physical ability to lift 60 pounds
Requisition Type:
Management Level:
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